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#SASMA2023
Welcome to the Official 2023 South African Social Media Awards Acalytica page. Explore award categories, view our gallery, meet our judges, and learn about important dates. Purchase tickets and vote for your favorite nominees.
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Social Media Influencer Of The Year
This award goes to the individual/duo who have the biggest impact overall, across multiple industries on social media.
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Most Popular Content Across Social Media Platforms
This award goes to the individual/group who have released a series of content across all social media platforms ( and reached an insane amount of likes, comment, shares and mentions.
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Food Influencer of the Year
This award goes to the individual/group who have released a series of content across all social media platforms ( and reached an insane amount of likes, comment, shares and mentions.
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Fitness Influencer Of The Year
This award goes to the individual/duo/group who have influenced a lifestyle behavior by advocating for fitness and a healthy lifestyle on social media.
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Most Popular Video Series on Social Media
This award honors the most creative and effective use of a video series such as a digital web series or docu-series to bring awareness to and achieve a social good campaign, initiative, or project.
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Social Media Brand Campaign
This award will go to the brand that has effectively marketed their product or services on social media and has influenced a narrative, engaged in critical subject matters, encouraged thought leadership with their respective target market.
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Travel Influencer of the Year
This award goes to the individual/duo/group who showcase beautiful destination experiences, curate travel experiences that are significant and evoke emotions that are memorable and storytelling.
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Fashion Influencer of the Year
This award goes to the individual/duo who creatively influence style wear looks or established a presence on social media for their own brand/s.
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Beauty Influencer Of The Year
This award goes to the individual/duo who have influenced a cultural change by creating extraordinary looks and designs, promoting beauty products and setting trends on social media.
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Most Recognised Business On Social Media
This award goes to the business which has influence and is the most recognisable brand.
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Social Media Motivational Speaker of the Year
This award goes to the motivational speaker who impacted social media users.
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Social Media Activist of the Year
This award will go to the individual/group who have campaigned on social ills and succeeded while advocating for change.
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Most Popular SA Song on Social Media
This award will go to the individual/group who dominated the social streams during the launch period, gained traction and downloads on music streaming platforms.
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Social Media Charity Campaign
This award will go to the individual/group/brand who has created impactful charity campaign on social media.
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Social Media Photographer of the Year
This award goes to an individual who uses a variety of photographic equipment to capture events, people, objects or scenes for records, art or commercial use for social media purpose.
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Social Media Journalist of the Year
This award goes to an individual that is an active reporter, is responsible for reaching , writing information news and stories and utilising social media to publish the written articles.
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Social Media African Star of the Year
This is intended for individuals who, in the opinion of the public and have established themselves a brand and have made their influence transient throughout Africa and beyond social media influencer.
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Best Social Media Dancer
This award goes to someone or group that is very hard working athlete usually talented and dedicated to the art of body movement, educated in areas of ballet, jazz, tap, modern ect
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Best Kid Influencer Of The Year
A kid influencer is someone under the age of 18 who have built/are building a presence on social media platforms, creating content to generate views and engagements, that is often sponsored.
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Automotive Influencer Of The Year
This award goes to an individual who uses social media to showcase the maintenance, repair, and inspect cars, light trucks, and other vehicles.
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Southern Social Media Influencer Of The Year
An influencer from SADC who has rocked people on social media.
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Sports Personality Of The Year
This award goes to the individual/duo/group who have influenced a lifestyle behaviour by advocating for sport on social media.
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Emerging Social Media Personality Of The Year
This award is intended for an individual who, in the opinion of the SASMA’s executive committee, has newly established themselves as a brand and has experienced rapid growth through social media platforms.
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Social Media Dominance Of The Year
This award is intended for the individual/group/brands who, in the opinion of the SASMA’s executive committee, have achieved viral campaign success.
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Social Media Agency Of The Year
This award is intended for the social media marketing agency who, in the opinion of the SASMA’s executive committee, have achieved overall success throughout their client’s brand campaigns.
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Social Media Radio Program Of The Year
This award is intended for the social media marketing agency who, in the opinion of the SASMA’s executive committee, have achieved overall success throughout their client’s brand campaigns.
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Social Media Podcast Of The Year
This award goes to an individual who uses a broadcast that is placed on the Internet for anyone who wants to listen to it or watch it.
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Social Media Hashtag Of The Year
This award goes to an individual/group that had a dominant presence on social media.
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Social Media Personality Of The Year
This award goes to an individual that had a dominant personality on social media.
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