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Where did the name "Acalytica" come from?
in Acalytica Meta by (115k points) | 41 views

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Initially Edzai Zvobwo, the founder of Acalytica wanted to build a multi-modal learning analytics platform, thus he initially called the platform Academic Analytics. Having read about Cambridge Analytica, he changed the name from "Academic Analytics" to "Acalytica".

The platform has changed over time and is now focusing on tools to help brand grow online using a data-informed approach.
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