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How do product architecture, platforms, and commonality help an organization deploy and manage a family of products in an increasingly competitive environment?
in Product Management by Silver Status (10.2k points) | 26 views

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Product architecture, platforms, and commonality are crucial elements in an organization's strategy to manage and deploy a family of products, particularly in a highly competitive environment. Here's how:

1. Product Architecture: This refers to the arrangement of functional elements of a product, how they interact, and the mapping of functional elements to physical components. A well-designed product architecture can simplify manufacturing processes, reduce costs, and improve product performance and quality. It also enables an organization to differentiate its products from competitors and meet diverse customer needs.

2. Platforms: A product platform is a set of common components, modules, or parts from which a stream of derivative products can be created. Platforms allow organizations to leverage economies of scale, reduce manufacturing costs, and shorten product development time. They also enable the rapid introduction of new products, as new models can be developed using existing platform components.

3. Commonality: This refers to the sharing of components, manufacturing processes, interfaces, or technologies across a product family. Commonality can lead to significant cost savings through economies of scale, simplified inventory management, and reduced design and manufacturing complexity. It can also improve product quality and reliability, as common components and processes are typically well-understood and thoroughly tested.

In a competitive environment, these three elements can help an organization to rapidly respond to market changes, efficiently manage resources, reduce costs, improve product quality, and ultimately gain a competitive advantage. They also enable the organization to offer a diverse range of products, catering to varying customer needs and preferences, which can help to attract and retain customers.

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161 questions
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