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What are the critical qualitative and quantitative techniques in product management?
in Product Management by Silver Status (10.2k points) | 17 views

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Qualitative Techniques:

1. User Interviews: These are one-on-one conversations with users to understand their needs, preferences, and experiences. 

2. Focus Groups: This involves gathering a group of users and asking them about their perceptions, opinions, beliefs, and attitudes towards a product.

3. Ethnographic Studies: This involves observing users in their natural environment to understand how they interact with a product.

4. Persona Creation: This involves creating fictional characters based on user research to represent different user types.

5. User Journeys: This involves mapping out the steps a user takes to complete a task with a product.

6. Usability Testing: This involves observing users while they attempt to use a product to identify any usability issues.

Quantitative Techniques:

1. Surveys: This involves gathering numerical data from users through questionnaires.

2. A/B Testing: This involves comparing two versions of a product to see which one performs better.

3. Analytics: This involves analyzing data on user behavior to understand how they interact with a product.

4. Market Research: This involves gathering data on market trends, competitor products, and customer preferences.

5. Net Promoter Score (NPS): This is a metric used to measure customer satisfaction and loyalty.

6. Key Performance Indicators (KPIs): These are metrics used to evaluate the success of a product.

7. Conversion Rate Optimization (CRO): This involves optimizing a product to increase the percentage of users who complete a desired action.

8. Return on Investment (ROI) Analysis: This involves calculating the profitability of a product relative to its cost.

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