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What are the questions that a GTM plan answers?
in Product Management by Bronze Status (7.7k points) | 9 views

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1. Who is the target audience? - This includes identifying the demographics, psychographics, and buying behavior of the potential customers.

2. What are the key messages? - This involves determining what the brand wants to communicate to its audience.

3. What are the goals and objectives? - This includes the specific, measurable, achievable, relevant, and time-bound (SMART) goals that the business wants to achieve.

4. What are the strategies and tactics? - This involves identifying the specific actions that will be taken to achieve the goals and objectives.

5. What are the channels of distribution? - This includes determining where the product or service will be sold.

6. What is the pricing strategy? - This involves determining how much the product or service will be sold for.

7. What are the promotional strategies? - This includes identifying how the product or service will be marketed and advertised.

8. What is the sales strategy? - This involves determining how the product or service will be sold to the customers.

9. What are the metrics for success? - This includes identifying how success will be measured and tracked.

10. What is the timeline for implementation? - This involves determining when each action will be taken and when the goals are expected to be achieved.

11. What are the potential challenges and how will they be addressed? - This involves identifying potential obstacles and creating a plan to overcome them.

12. What resources are needed? - This includes identifying the financial, human, and technological resources that will be required. 

13. How will the GTM plan be adjusted based on performance? - This includes planning for regular reviews and adjustments based on the performance of the GTM plan.

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