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List some of the top Marketing Cost Measurement Terms
in Product Management by Bronze Status (7.7k points) | 5 views

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1. Return on Investment (ROI): This is the most common way to measure the effectiveness of a marketing campaign. It calculates the profit made from a campaign compared to the cost of running it.

2. Cost per Acquisition (CPA): This measures the cost of acquiring a new customer. It's calculated by dividing the total cost of a campaign by the number of new customers gained.

3. Customer Lifetime Value (CLV): This measures the total revenue a business can reasonably expect from a single customer account.

4. Cost per Click (CPC): This is a common term in digital marketing, measuring the cost for each individual click on an ad.

5. Cost per Impression (CPM): This measures the cost of one thousand impressions or views of an advertisement.

6. Cost per Lead (CPL): This measures how much it costs to acquire a new lead or potential customer.

7. Cost per Sale (CPS): This measures the cost to make a sale. It's calculated by dividing the total cost of the campaign by the number of sales made.

8. Conversion Rate (CR): This measures the percentage of people who take a desired action after seeing an ad or visiting a website.

9. Bounce Rate (BR): This measures the percentage of people who visit a website and leave without taking any action.

10. Pay Per Click (PPC): This is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

11. Organic Reach: This refers to the number of unique individuals who saw your content naturally without paid promotion.

12. Paid Reach: This refers to the number of unique individuals who saw your content as a result of paid promotion.

13. Engagement Rate: This measures the level of engagement that a piece of content is receiving from an audience. It shows reactions, comments, and shares.

14. Click Through Rate (CTR): This measures the number of clicks advertisers receive on their ads per number of impressions. 

15. Marketing Qualified Lead (MQL): This is a lead judged more likely to become a customer compared to other leads based on lead intelligence.

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