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What is a Prelaunch Marketing Framework?
in Product Management by Bronze Status (7.7k points) | 14 views

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A Prelaunch Marketing Framework is a strategic plan that outlines the marketing activities to be undertaken before the launch of a product or service. This framework is designed to create awareness, generate interest, and build anticipation among the target audience. It typically includes strategies for content marketing, social media promotion, email marketing, influencer partnerships, public relations, and other promotional activities. The goal is to generate buzz and excitement, attract early adopters, and ultimately set the stage for a successful launch.
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