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What are the core principles of "product messaging"?
in Product Management by Bronze Status (7.7k points) | 7 views

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1. Clarity: 

The message should be clear and easy to understand. It should not contain any jargon or complex language that could confuse the audience.

2. Consistency: 

The message should be consistent across all platforms and channels. This helps to build a strong brand identity and ensures that the audience receives the same message regardless of where they encounter it.

3. Relevance: 

The message should be relevant to the audience. It should address their needs, interests, or problems and provide a solution.

4. Value Proposition: 

The message should clearly communicate the product's unique value proposition. It should explain why the product is different and better than its competitors.

5. Simplicity: 

The message should be simple and concise. It should not contain unnecessary information that could distract the audience from the main message.

6. Emotional Connection: 

The message should create an emotional connection with the audience. It should make them feel something, whether that's excitement, curiosity, or a sense of belonging.

7. Call to Action: 

The message should include a clear call to action. This could be a prompt to buy the product, sign up for a newsletter, or visit a website for more information.

8. Authenticity: 

The message should be authentic and genuine. It should reflect the brand's values and personality, and not make false or exaggerated claims. 

9. Customer-centric: 

The message should be focused on the customer, not the product. It should highlight the benefits and value the product brings to the customer, rather than just listing its features.

10. Adaptability: 

The message should be adaptable to different mediums, from social media to print ads, and should be flexible enough to evolve with changing market trends and customer preferences.

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