Media & Entertainment

Understand all sides of the story

We help you

  • Capture the full story.

  • Measure beyond focus groups.

  • Collect and conclude insights that get closer to the root of the story.
  • Go beyond how audiences think they feel.
  • Test whether your creative, ads, TV show, trailers or movie resonate with audiences.
  • Improve ROI by digging into viewer attention.

Possible Use Cases

  • Validating content relevance.
  • Understand emotional arousal due to content.
  • Understanding of actual emotional responses, engagement, and attention in real time.
  • Measure emotional intensity during immersive or experiential offerings