Understand consumer behaviour
We help you
- Knowing how to communicate and resonate with consumers.
- identify how people are feeling, thinking, and acting.
- Move market research from opinions to science.
- Augment qualitative data with biosensor data.
Possible Use Cases
- Using eye tracking to explore the impact of brand exposure on attention
- Predicting customer preferences from emotional responses with facial expression analysis
- Testing advertising engagement for mobile users with eye tracking
- Investigating the interaction of personality and taste preferences