Mastering The Fundamentals of Digital Marketing

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About Course

Get ready to ace Google’s “Fundamentals of Digital Marketing” certification with Acalytica’s exclusive preparatory course!


Our comprehensive program combines the expertise of Google Garage’s video lessons with tailored quizzes designed to enhance your learning experience.


Dive deep into the core concepts of digital marketing, test your knowledge with bespoke quizzes, and ensure you’re well-prepared to conquer the certification exam.


At Acalytica, we’re dedicated to your success, providing a unique and effective way to master the essential skills for digital marketing success.


Enroll now and take the first step towards achieving your certification goals!

What Will You Learn?

  • Core principles of digital marketing.
  • Effective use of online advertising channels.
  • Strategies for building an online presence.
  • Insightful analytics and data interpretation.
  • Social media marketing best practices.
  • Search engine optimization (SEO) techniques.
  • Email marketing fundamentals.
  • Key concepts for successful e-commerce.
  • Mobile marketing strategies.
  • Conversion optimization tactics.

Course Content

Online Marketing

  • Your digital opportunity
  • Digital Opportunity
  • Your online goals
  • Online Goals
  • Building your online presence
  • Building Online Presence
  • Marketing your online presence
  • Marketing Online Presence
  • Analyse and adapt
  • Analyse and Adapt

Website Marketing

Email Marketing

Search Engines

Search Engine Optimisation (SEO)

Optimising Website For SEO

Search Engine Marketing (SEM)

Succeed as an advertiser

Web Analytics

From web analytics to insights

Local Marketing

Social Media Marketing

Mobile Marketing

Mobile Campaigns

Display Advertising

International marketing

Video Marketing



Earn a certificate

Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

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