Imagine you’re a musician playing a new song for an audience. Some people listen politely, others tap their feet, but a small group? They light up, sing along, and beg for more. If you had to decide who to focus on, wouldn’t it make sense to build for the ones who truly love what you do?
That’s the idea behind the Superhuman PMF Engine, a framework designed to identify and amplify your most passionate users—the ones who give you product-market fit (PMF).
Step 1: Find Your Core Fans
Instead of trying to make everyone happy, focus on those who would be very disappointed if your product disappeared. To do this, ask your users:
“How would you feel if you could no longer use this product?”
Sort them into three groups:
- Very disappointed (your core fans)
- Somewhat disappointed (interested but not hooked)
- Not disappointed (they won’t miss you)
Step 2: Double Down on What They Love
Now, instead of guessing what to improve, ask your core fans:
- What’s the #1 thing they love?
- What’s stopping them from using the product even more?
- How would they describe it to others?
Your goal? Refine and enhance the exact things that make them excited.
Step 3: Fix What Holds Others Back
Next, look at the somewhat disappointed group. They like your product but something is off. What’s stopping them from becoming raving fans? Common issues:
- Confusing onboarding – Maybe the value isn’t clear fast enough.
- Missing a key feature – Perhaps they need something small to be fully hooked.
- Performance problems – A slow or buggy experience can turn people away.
Fixing these issues turns lukewarm users into core fans.
Step 4: Craft Your Message Using Their Words
Your core fans know your value better than you do. Use their feedback to shape how you market your product.
- How do they describe your product to friends?
- What words do they use to explain why they love it?
- What problem does it solve for them?
These insights help you craft messaging that clicks instantly with the right audience.
Step 5: Iterate, Iterate, Iterate
The magic of this method? It’s repeatable. Keep running surveys, analyzing responses, and improving based on what your most passionate users tell you.
Final Thought
PMF isn’t about pleasing everyone—it’s about finding and amplifying the right people. The Superhuman PMF Engine helps you focus on who truly matters, so instead of chasing every possible user, you build something so good that your best users can’t live without it.
