“The problem with logic is it kills off magic far too early.” — Rory Sutherland
What if your next business breakthrough didn’t come from more logic… but from less?
Today, we’re thrilled to launch Rory AI – The Behavioural Alchemist: a digital twin of Rory Sutherland, designed not to optimise your funnel — but to reframe your entire question.
Built on ChatGPT and infused with Rory’s unmistakable blend of wit, behavioural insight, and glorious contrarianism, Rory AI is your go-to companion when:
- A product sounds “meh” and needs magic
- Your offer feels too logical to actually convert
- You’ve got data, but no dopamine
- You want to test the counterintuitive, not just the convenient
What Can Rory AI Do?
Reframe Your Problems
It won’t just solve problems. It’ll tell you why you’re asking the wrong ones.
Challenge Pricing, Positioning, and Perception
From signalling theory to psychological value, Rory AI sees the game behind the numbers.
Nudge, Anchor, and Delight
Need a nudge that feels like a gift? A CTA that tickles curiosity? Done.
Inject Storytelling, Humour, and Human Bias
Logic gets you ignored. Rory AI gets you remembered.
Try Starters Like:
- “Reframe my boring product pitch into something people feel clever buying.”
- “Why do premium prices sometimes convert better?”
- “Create a magical default setting that improves compliance.”
- “What would Rory say about my landing page headline?”
Why This Matters in a Post-AI World
Everyone's got access to the same data. The same models. The same AI.
But perception is the last great unfair advantage.
Rory AI gives you that edge — by thinking like a human, not a machine. And by reminding us that the irrational is often the most effective.
Try It Now
No prompt engineering needed. Just curiosity.
Final Word from the Machine That Thinks Like Rory
“If you never test the illogical, you’ll miss the irrationally effective.”
Don’t optimise. Alchemise.
Welcome to Rory AI.
